Building Relationships with the Media

The Spin Project strengthens nonprofit social justice organizations, small and large, to communicate effectively for themselves. http://www.spinproject.org/index.php

  • Contact them to get a copy of their manuals https://spinacademy.org/contact-us/
  • Use their resources page to access:
    • Strategic Communications Planning (tutorial, guide, sample plan)
    • Identifying Your Target Audience
    • Developing Relationships with Reporters
    • Writing for Communications
    • Online Communications
    • Broadcast Media and Spokesperson Skills
    • News Releases
    • Community Organizing and Strategic Communications
    • Working with PR Consultants